The best marketing doesn’t feel like marketing
What if you have a great product, excellent customer service and excellent business skills BUT!!! There are no consumers to buy your product, experience your five-star service and no clients you could work for? You need to ne equipped with the best marketing skills to attract the audience.
That’s the moment when marketing enters the room; when you are doing great business, it requires great marketing. Though your Brand delivers a good product, it requires to be reached out to the consumers in an effective way to gain your business healthily. Effective advertising takes efforts on researching, strategies and execution.
Marketing is becoming very dynamic and engaging day by day that you don’t even realize it is marketing. The best marketing is invisible. Why is this type of marketing so valuable?
Let’s take the example of Starbucks. When they write down your name on the cup of coffee, you instantly fall in love with that sweet gesture. And guess what you yourself will upload a story or post on social media about your coffee moments. Bingo! You did marketing for them. Thus Starbucks convert a stranger into a friend.
How can we forget our golden Brand AMUL, They are always forward to deliver all the topical creatives that focus on the point of view of mass to address any social situation. Amul girl in each post of them makes the Brand more human.
To deliver these kinds of marketing, the Brand must follow the original, relatable, and engaging content. Make your marketing sounds genuine and well informed. Consumer in today’s time knows that advertising is everywhere to influence their lifestyle. When your advertising is closer to the relationship with your customers and prospects, the more your Brand will be intimate to them. The more natural content, the more believable it will be. Then your customer will do the rest. They will do mouth advertising, recommend your products to their loved ones. This will be your most incredible earning on your investment.
Also read : Steps to prepare for Social Media Crisis