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Impact of online reviews on consumer buying

The accelerated progress of e-commerce websites led consumers to become habituated to online shopping. Most of the consumers proceed to buy the good after going through the online reviews and experiences of other buyers to reduce the personal time and risk of purchase. According to the one data, a buyer reads an average of 10 online reviews before trusting a product, and 82% of consumers do read reviews before making a purchase decision. 95% of all travellers read online reviews before booking.

Online reviews are essential because buying everything online has become much more straightforward. Where Traditional marketing reviews could reach the people or say only to the family and friends through word of mouth. Let’s go through how this thing makes an impact on the e-commerce business.

As per the factual data, this is what reviews can do!

  • Positive reviews make 73% of consumers trust a local business more.
  • Displaying reviews can add up the conversion rates by 270%, yes you’ve read rightly.

Mainly, buyers consider the recent reviews written in the past two weeks or past month. This shows buyers are really paying attention to the up-to-date feedback from the consumers.

-Now guess what, 68% of the people are willing to pay 15% more for the same goods or service if assured of getting the better experience.

Positive reviews do not make a barrier as long as the negative reviews enter. Taking care of the negative ones is a challenge.

  • 82% of buyers specifically look for negative reviews.
  • Negative reviews drive customers away from the brand. 94% refuse to patronize a business because of negative reviews.
  • 51% of businesses agreed on negatively affected by the disputable online reviews.


So, it has become crucial to maintaining all types of reviews given by consumers to perpetuate the transparency and credibility of mentioned goods on the website. After all, the reputation of a product is evaluated by past customer experiences and customer perception. Also, a brand should encourage their buyer to post their own reviews of the commodity after using it.


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You can also read this blog to understand consumers better : The advertising media that consumers trust most

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