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Digital Marketing

Types of Digital Marketing

What is Digital Marketing?

A platform through which an organization can reach out to their consumers online is digital marketing. It allows the firm to develop its brand identity through online marketing.


It is a more significant way to achieve meaningful results in business. But it takes the correct strategy and advertisement tactics to boom the brand.


Here are the types of digital marketing to boost your traffic and grow brand awareness.


Types of digital marketing:

Digital marketing is broadly divided into the main categories that include search engine optimization, pay-per-click, social media marketing, content marketing, email marketing.


Search engine optimization:

The public must be able to find when you start a company or your service. SEO aims to get the business to rank higher in Google search results. For ideal SEO, you need to know the keywords that your audience is searching for.

Social Media Marketing:

As per the name, for SMM, you can use various social media platforms to promote your service or brand. It is essential to choose a suitable network or social media platform for your business.


PPC is paid advertisements and promoted search engine results. It is an advertisement you see at the top of search results pages, ads on Youtube before playing videos, ads in mobile apps etc. It is like SEO to increase your traffic for your business online. PPC is a short term form of digital marketing. This means your ads exist as long as you pay for them.

Content marketing:

Content marketing builds a sustainable relationship with customers. It is to tell a story about your business to increase brand awareness. It consists of blog posts, e-books, podcasts etc.

Email Marketing:

You can create campaigns and let the customer know about your business’s latest updates or a special deal through email marketing. Make emails more appealing to users and more likely to be opened.


Start to create a buzz using these tools. For more information about top-notch marketing ideas, connect to RMM.

Also Read: The Advertising Media that customers trust the most

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