How important is Website Page Speed in Digital Marketing?
As important as your Sales Target! Pages that take a considerable time to load will lose the interest of the user, and this will lead to a drop in traffic and, eventually, affecting your sales. You must have experienced the same while surfing on a random website.
So make sure that your website pages are super swift to provide users a healthy experience.
What is Website Page Speed?
How faster can your website be accessible to users when they click on the website link. Page speed is how long your webpage takes to display all its content.
If your webpage loads within 3 to 4 seconds, it is known to be ideal, but if it exceeds 4 seconds to load, your ranking may collapse as well as a poor user experience. Thus, page speed is directly related to SEO ranking and organic traffic.
According to one research by Google, 53% of mobile users move away from a site which takes longer than 3 seconds to load. So it’s time to speed up and pay attention to analyzing your website.
But don’t rush. Here are some valuable tools to improve the website page speed:-
With this tool, you can analyze the performance of the current page with a single click.
It also provides letter grades to show how well your site loads.
This tool by Google helps you to know your PageSpeed score and use PageSpeed suggestions to make your website faster.
Pingdom:
Pingdom is another best tool to test and monitor your page’s performance. It also offers cost-effective and reliable uptime and performance monitoring for your website.
There are many other aspects that should be used, such as adaptive serving to display content for slower connections devices dynamically, compressing large files for fast loading, and correcting landing pages by shortening extra details.
A well-optimized website succeeds in gaining the trust of customers or visitors. Connect to RMM If you are planning to make a website or want to optimize it.
Also read : Steps to prepare for Social Media Crisis
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