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Case Study of Sports Marketing of Rayzon Solar
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How Resources Media Management Used Sports Marketing to Promote Rayzon Solar’s Brand Development

Introduction

Sports marketing has become a powerful tool for brands in the current competitive market to optimize visibility and credibility. Through their identification with favored sports teams, companies can gain access to an active audience with pan-India penetration.

Resources Media Management (RMM) a top marketing agency, executed a multi-year Sports advertising initiative for Rayzon Solar by obtaining high-impact cricket sponsorships with Gujarat Titans and Chennai Super Kings, optimizing Rayzon Solar’s influence and reach.

The case study uncovers how sports marketing partnerships strategically executed by Resources Media Management resulted in substantial annual growth of Rayzon Solar.

The Challenge: Building Brand Awareness through Sports Marketing

Rayzon Solar, a prominent solar energy company, desired to:

  • Establish strong brand recall throughout India.
  • Utilize the popularity of cricket for credibility.
  • Achieve huge audience reach.

Resources Media Management recognized sports marketing as the best approach to reach Rayzon Solar to millions of cricket enthusiasts, making them gain countrywide brand recall.

 

The Sports Marketing Strategy & Execution

Resources Media Management a top advertising firm, effectively implemented a multi-year sports sponsorship campaign for Rayzon Solar by obtaining high-impact cricket sponsorships with Gujarat Titans and Chennai Super Kings, increasing Rayzon Solar’s exposure and influence.

 

Sports marketing banner of Rayzon Solar

 

 

1. Multi-Year T20 Cricket Sponsorship Strategy
  • 2023 : RMM organized Rayzon Solar’s T20 Cricket sponsorship with Gujarat Titans.
  • 2024 : The sponsorship was extended to Gujarat Titans and Chennai Super Kings cricket teams.
  • 2025 : The partnership was sustained, reinforcing Rayzon Solar’s long-term stake in sports advertising.

By partnering with Gujarat Titans and Chennai Super Kings cricket teams, RMM ensured that Rayzon Solar’s brand was front and center on radio broadcasts, newspapers and OOH.

 

Sports Marketing for Rayzon Solar via CSK and GT

 

2. High-Impact Sports Marketing Campaign Across Multiple Channels

To achieve the maximum impact of this sponsorship, RMM adopted an integrated sports advertising strategy, which consisted of:

  • BTL (Below-the-Line) Activations – Auto Advertising & Player Banners: Mass branding with cricket players on hoardings and auto banners. Employing sports marketing techniques like auto hoardings for local reach.
  • Nationwide Hoardings: Placing billboards strategically to provide mass visibility.
  • Newspaper Advertising: Using print media for instant brand recall.
  • Radio Campaigns: Enhancing audience interaction through audio marketing.
  • Dealer Distribution Board Branding: Increasing brand visibility at prime sale points.

By implementing sports advertising techniques across media, RMM facilitated optimal brand visibility for Rayzon Solar.

 

Sports marketing using Auto Banners

 

Results: The Power of Sports Marketing in Driving Business Growth

The effect of sports advertising on Rayzon Solar’s brand performance was phenomenal.

  • 2023: Once it entered into a partnership with Gujarat Titans, the visibility doubled for Rayzon Solar resulted in a nearly 100 times increase in marketing results.
  • 2024: The expansion to Chennai Super Kings sponsorship continued at the better growth pace in marketing results.
  • 2025: Ongoing sponsorship with Gujarat Titans & Chennai Super Kings reinforced the market leadership of Rayzon Solar.

By creating strategic partnerships with Gujarat Titans and Chennai Super Kings, Resources Media Management established Rayzon Solar as a trusted brand in the renewable energy space. This case study is a proof that a good sports advertising campaign can drive explosive brand recall, engagement, and business success.

 

Why Choose Resources Media Management for Sports Marketing?

We at Resources Media Management are specialists in planning and executing sports advertising campaigns that drive actual business outcomes. Our strengths are:

  • Partnering brands with leading sport teams.
  • Managing multi-channel sports advertising campaigns.
  • Optimizing ROI via data-driven sponsorship solutions.
  • Creating long-term brand associations via sports advertising.

Want to utilize sports marketing to expand your brand? Get in touch with Resources Media Management today and let’s create a winning campaign!

 

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